TALNT - executive search made easy

Overview

Following our initial redesign of the platform, I became the sole UX/UI Designer responsible for the product. TALNT is an executive search platforms which tracks executive level job moves, providing business insights, information and analytic data to its users. TALNT offers AI document summarisers and Linkedin plugins to automate admin tasks saving businesses time and money. this case study illustrates how we built a MVP product that multiplied the site's traffic, conversions and revenue.

Company
TALNT
Catergory
SAAS Product
My Role
End to End UX Design, React Development
The Challenge
There were several challenges for TALNT the UI was completely outdated, the design was overcrowded and unnecessarily complex, leading to several usability issues with the product. Furthermore, I faced a few constraints the initial redesign was handled by an external design agency and the design they left didn't accommodate all the functionalities of the product and as a start up I had limited developer resources.
My Role
As the sole designer responsible for this project, I both led it and corresponded with the development team, product managers and the CEO while building out the designs. I conducted multiple rounds of research. I produced sketches, wireframes, and mockups. I delivered final assets and documents, supervised development, verified the live product, and iterated again for multiple rounds.
Think
Analytics Review

I joined TALNT and the company had already been operating for several years, because of this we were able to do a historical data check on the existing site. Through data collected by Google Analytics, user behaviour immediately indicated that there was major experience issues throughout the entire site and that the was several pain points causing users to drop of the site. This meant that the entire product needed iterating.

Research
Goals
  • Understanding who using TALNT and their motivations
  • Identify frustrations that existing users when using TALNT
  • Identify the features that are the most valuable to users
  • Analyse current resources that offered by competitors
  • Validate the need for TALNT in the consultancy market
User Testing

After reviewing the quantitative data, we began to seek out qualitative data that could supplement the information that we already had, as well as identify early issues in the site that could be corrected within the first couple iterations. Testing was conducted with existing users and users that had never interacted with the product before. Below is an MVP product feature list which we created based on the feedback from the user testing and feedback.

Gathering Inspiration

Analysing TALNT's biggest competitors revealed that the companies biggest competitors typically focused on a specific key need, whether it was people moves, business hierarchy or in-depth profiles. Interestingly, some of these differences were brought up by participants during my user interviews showing a need for a more comprehensive digital solution. Hedge Fund Alert was a major influence because of the simplicity of the design, messaging on the platform.

Competitive Analysis

After conducting a brief competitive analysis, we assessed the priorities of our competitors in comparison to our own. Surprisingly, we found that many of the essential features our competitors offered were also present in our product. Yet, we recognised a significant opportunity for enhancing the design and development of these elements and functionalities to better meet user needs and expectations.

User Interviews

“How do you use TALNT?” To understand this question, I conducted several interviews via phone and video call to learn about: Processes and resources that experienced users to help them in their daily workflow. Concerns or barriers that are preventing other users from becoming more involved.

"I want to cater the content I see"

"I want to be able to clearly see the moves that are relevant to me and the categories and regions that me and my team cover."

"TALNT needs to update the mobile view"

"I tend to check TALNT in the mornings for the email alerts, I would like to be able to quickly check the site on the go and an improved mobile site will help me do this."

"Theres a lost noise when I first open TALNT"

"The landing page is a bit clustered and as a new user it can seem a bit intimidating so maybe some pointers to guide me on to how to use the platform."

UX Audit

Even though the TALNT site boasted numerous core functionalities similar to its competitors, it was not reaching its optimal performance. Our focus shifted towards exploring opportunities within the design execution. This shift revealed major usability issues, such as uneditable content and disappearing elements, which became apparent rather swiftly.

Building user empathy

The competitive analysis and user interviews gave me a better understanding of who the users were and how they might use TALNT. I focused on expanding those findings into concrete visualisations that would help me empathise with users and define the product.

Create

User Persona

Drawing from the insights gleaned during user research, I identified numerous unmet user needs. To address this, I crafted two distinct personas: a consultant and a researcher. Given the project's objective of positioning TALNT as an indispensable daily resource for these users, it was crucial for the platform's features to be user-friendly, particularly for beginners. Therefore, I centered the remainder of the project's development on catering primarily to the needs and preferences of the consultants persona.

User Persona

Use Case Scenario

After creating my persona, I decided to place her in a specific situation when she can use the product. The primary use case was inspired by the research from the user interviews, competitive analysis showing the niche in the market, and a persona I could fully emphasise with.

The MVP allows users to see daily moves and analytics on the platform and also filter moves to their own preferences, with the ability to upgrade to a paid version of the site for additional features.

Based on the user flow, task flows and feature roadmap, I designed the simple site map that’s functional and easy to navigate.

Wireframes

Given the time and resource constraints, my approach was to prioritise wireframing high-impact pages of the website. Using low-fidelity wireframes enabled early usability testing, revealing immediate revisions crucial for implementation. This streamlined the iteration process for later versions, with a focus on crafting the high-fidelity interface. The low-fidelity wireframes effectively communicated content hierarchy and essential functionalities to the development team and key stakeholders.

Prototype

After establishing a strong design direction, our team proceeded to create both high and low-fidelity mockups. These mockups were then transformed into prototypes with basic functionalities. Through successive rounds of quantitative and qualitative user testing, we iteratively refined the design. While this approach yielded polished designs for testing, it did require a significant amount of time for implementing changes, compared to the agility of rapid prototyping.

Reflection

Project Takeaways

I knew going into this project that it would be a challenge. What features are most important? How could we provide a solution to satisfy a range of user needs? Given the diversity problems that the TALNT community faces, what are some ways the product can provide relief? I found myself truly enjoying the process of designing and strategising flows and user interactions. Some key takeaways are:

In-depth research.

With a myriad of factors to consider, thorough user research and strategic prioritisation of key deliverables were imperative for the successful completion of this MVP product. This approach ensured that our efforts were directed towards addressing the most critical user needs and creating a product that resonated with our target audience.


Understand tradeoffs in decision-making.

Knowing when and why to use a particular tool or research strategy is part of the critical-thinking needed to successfully deliver.

Use existing patterns to decrease cognitive load.

Spending time designing a unique interaction for a common function isn’t necessary if users already expect it to work a certain way. While the MVP cannot solve all the needs of the TALNT community, I believe that a good user experience can facilitate more valuable feedback and discussion with our users getting us closer to a solutions that improves their day to day workflows.