TALNT - executive search made easy
Following our initial redesign of the platform, I became the sole UX/UI Designer responsible for the product. TALNT is an executive search platforms which tracks executive level job moves, providing business insights, information and analytic data to its users. TALNT offers AI document summarisers and Linkedin plugins to automate admin tasks saving businesses time and money. this case study illustrates how we built a MVP product that multiplied the site's traffic, conversions and revenue.
I joined TALNT and the company had already been operating for several years, because of this we were able to do a historical data check on the existing site. Through data collected by Google Analytics, user behaviour immediately indicated that there was major experience issues throughout the entire site and that the was several pain points causing users to drop of the site. This meant that the entire product needed iterating.
After reviewing the quantitative data, we began to seek out qualitative data that could supplement the information that we already had, as well as identify early issues in the site that could be corrected within the first couple iterations. Testing was conducted with existing users and users that had never interacted with the product before. Below is an MVP product feature list which we created based on the feedback from the user testing and feedback.
Analysing TALNT's biggest competitors revealed that the companies biggest competitors typically focused on a specific key need, whether it was people moves, business hierarchy or in-depth profiles. Interestingly, some of these differences were brought up by participants during my user interviews showing a need for a more comprehensive digital solution. Hedge Fund Alert was a major influence because of the simplicity of the design, messaging on the platform.
After conducting a brief competitive analysis, we assessed the priorities of our competitors in comparison to our own. Surprisingly, we found that many of the essential features our competitors offered were also present in our product. Yet, we recognised a significant opportunity for enhancing the design and development of these elements and functionalities to better meet user needs and expectations.
“How do you use TALNT?” To understand this question, I conducted several interviews via phone and video call to learn about: Processes and resources that experienced users to help them in their daily workflow. Concerns or barriers that are preventing other users from becoming more involved.
"I want to be able to clearly see the moves that are relevant to me and the categories and regions that me and my team cover."
"I tend to check TALNT in the mornings for the email alerts, I would like to be able to quickly check the site on the go and an improved mobile site will help me do this."
"The landing page is a bit clustered and as a new user it can seem a bit intimidating so maybe some pointers to guide me on to how to use the platform."
The competitive analysis and user interviews gave me a better understanding of who the users were and how they might use TALNT. I focused on expanding those findings into concrete visualisations that would help me empathise with users and define the product.
Drawing from the insights gleaned during user research, I identified numerous unmet user needs. To address this, I crafted two distinct personas: a consultant and a researcher. Given the project's objective of positioning TALNT as an indispensable daily resource for these users, it was crucial for the platform's features to be user-friendly, particularly for beginners. Therefore, I centered the remainder of the project's development on catering primarily to the needs and preferences of the consultants persona.
After creating my persona, I decided to place her in a specific situation when she can use the product. The primary use case was inspired by the research from the user interviews, competitive analysis showing the niche in the market, and a persona I could fully emphasise with.
The MVP allows users to see daily moves and analytics on the platform and also filter moves to their own preferences, with the ability to upgrade to a paid version of the site for additional features.
Based on the user flow, task flows and feature roadmap, I designed the simple site map that’s functional and easy to navigate.
Given the time and resource constraints, my approach was to prioritise wireframing high-impact pages of the website. Using low-fidelity wireframes enabled early usability testing, revealing immediate revisions crucial for implementation. This streamlined the iteration process for later versions, with a focus on crafting the high-fidelity interface. The low-fidelity wireframes effectively communicated content hierarchy and essential functionalities to the development team and key stakeholders.
I knew going into this project that it would be a challenge. What features are most important? How could we provide a solution to satisfy a range of user needs? Given the diversity problems that the TALNT community faces, what are some ways the product can provide relief? I found myself truly enjoying the process of designing and strategising flows and user interactions. Some key takeaways are:
With a myriad of factors to consider, thorough user research and strategic prioritisation of key deliverables were imperative for the successful completion of this MVP product. This approach ensured that our efforts were directed towards addressing the most critical user needs and creating a product that resonated with our target audience.
Understand tradeoffs in decision-making.
Knowing when and why to use a particular tool or research strategy is part of the critical-thinking needed to successfully deliver.
Use existing patterns to decrease cognitive load.
Spending time designing a unique interaction for a common function isn’t necessary if users already expect it to work a certain way. While the MVP cannot solve all the needs of the TALNT community, I believe that a good user experience can facilitate more valuable feedback and discussion with our users getting us closer to a solutions that improves their day to day workflows.